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Knauf
Virtual
Plant Tour
An interactive VR tour that allows users to walk through Knauf’s real-world plant and understand their product journey—used for B2B onboarding and industrial training.
Category: Virtual Reality.
Duration: 8-10 months
Industry: Wholesale Building Materials
What I did? : UX Research | Ideation | UX Design Process
Problems we need to solve?
Limited Access to the Real Factory
Due to safety rules and live operations, giving physical plant tours to clients or new employees wasn’t easy—or always possible.
Hard to Explain a Complex Process
Knauf’s product-making journey is detailed and technical. Explaining it with just slides or manuals often left people confused or underwhelmed.
Lack of Transparency
Clients couldn’t see how innovative and efficient the factory really was. This made it harder to build trust and excitement about Knauf’s products.
My
Responsibilities
Led workshops and defined the core scenes, user interactions, and wireframes for the VR experience
Conducted research on spatial design—component sizing, user distance, and interaction depth—to ensure comfort and immersion
Created detailed documentation with structured tables for each virtual room to guide interactions and maintain intuitive flow
Designed interaction cues using spatial sound, haptics, and visual feedback to help users feel present and oriented
Improved UI based on learnings from Knauf’s earlier project, making navigation more intuitive and lifelike
Led multiple rounds of user testing to reduce disorientation, improve comfort, and ensure a grounded, realistic VR experience
Experience
Features
We created an immersive virtual plant tour that mirrors every aspect of its facility. The experience includes:
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Realistic 3D Environment: A fully rendered model of the plant, showcasing everything from raw material intake to finished product packaging.
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Interactive Safety Training: Users engage with equipment, safety protocols, and receive guidance on machine operations.
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Process Walkthroughs: Step-by-step exploration of manufacturing stages.
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