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The problem statement
Trade shows often make it hard to engage both tech experts and everyday visitors. DigiKey wanted a fun and educational way to showcase their electronic parts. The challenge was to design an AR experience where users could see and assemble an Iron Man–style arc reactor step-by-step, making it simple and exciting for both Marvel fans and engineers.
My
Responsibilities
Identified key pain points: Trade show demos are static, lack interactivity, and fail to engage non-technical visitors.
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Define- How might we create an experience that teaches users about electronic components while remaining fun, and engaging ?
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Ideate- Brainstormed multiple concepts for AR interactions: step-by-step assembly, and gamified storytelling. Explored ways to blend technical accuracy with cinematic Marvel-inspired visuals.
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Implement- Ensured the experience was accessible, educational, and highly engaging for trade show audiences.
Experience
Features
AR Activation with Physical React
Scan the real Arc Reactor to trigger AR animations, glowing energy effects, and interactive overlays that bring the device to life.
Power-On Interaction
Users “ignite” the reactor through the app with gesture or tap, activating energy surges, sound, and haptic feedback for a cinematic experience.
AR Assembly Tutorial
Step-by-step 3D guidance with interactive highlights and short learning notes on each component—making assembly intuitive and fun.
Try-On Arc Reactor
Users can virtually “wear” the Arc Reactor on their chest using AR view, capturing photos or videos to share—merging fandom with personal interaction.
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