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Coke
Share a Coke Charter
Share a Coke offered three unique experiences—can customisation, McD mini game, and meme-ory maker—all designed around one core purpose: making it easy and fun for people to share a meaningful moment with someone they care about. Each experience encouraged connection, turning a simple Coke into a personal gift worth sharing.
Category: Web Application
Duration: 3-4 months
Industry: Food and Beverage Services
What I did? : UX Research | Ideation | UX Design Process
My
Responsibilities
Workshops & Research - Analyzed insights and data collected from co-creation workshops to identify key user needs and opportunities. Used these findings to shape the roadmap and overall direction for all three experiences.
User flow and strategy- Designed seamless user journeys that connected all three experiences into one unified ecosystem, ensuring smooth transitions and a sense of shared celebration.
Wireframes- Developed low-fidelity wireframes to visualize core features and establish the foundation for interaction design.
Design System Alignment - Oversaw UI and UX integration, ensuring all components and features were translated effectively into high-fidelity mockups.
Communication & Collaboration- Coordinated across multiple teams, maintaining clear communication and alignment throughout the project lifecycle.
Charter Userflow
Experience Overview
Meme-Ory Maker
Memes are the currency of modern friendships. But they’re lacking one thing — your squad. Coke enables you to turn your memories into the ultimate legacy, a meme that’s so good you’ll want to hold onto it.
Mission
Create an engaging, user-friendly platform where users can upload videos or photos to generate personalized, Coca-Cola-branded content that they can easily share.
My Responsibility
Performed competitor analysis and user studies to simplify complex video-editing workflows and make them intuitive for a wider audience. Created clear wireframe documentation and conducted user testing to refine the overall experience.
DTC Customisation
Create Your Own Coke Can is an interactive digital experience that lets users personalize a Coca-Cola can with their name—either online through 1XP. Designed to be simple, fun, and memorable, the experience brings the excitement of customization to life, allowing users to generate, preview, and share their unique Coke cans instantly
Mission
Allow users to be able to create a Coke can with their name on it, online via 1XP or in-person
My Responsibility
Documented and standardized components across 8 languages, ensuring clarity and consistency for designers and developers globally. Created clear wireframe documentation and conducted user testing to refine the overall experience.
Share a meal
Step into a world where every sip sparks connection! This Newstalgic adventure invites players to team up with friends, collect moments, and share happiness — all wrapped in a fun fusion of retro charm and modern gameplay inspired by the Share a Coke spirit.
Game DescriptionThis game promotes the themes of sharing, togetherness and friendship aligned with the Share a Coke campaign messaging. Players will embark on a journey to gather friends and share meaningful moments while collecting items and engaging in a Newstalgic gameplay experience—mixing retro and modern elements.
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